Spruce Up Tree Care increases revenue 100% for three years in a row with a full scope Tree Service Digital Marketing Program. This “ready to grow” business owner came to us wanting to grow his business, skyrocket local visibility online, and increase sales and revenue with a proven program. If you have a great tree service business already, with a good reputation, an efficient and targeted online digital marketing strategy will exponentially increase your results.
This Mover and Shaker Tree Service Client of ours had an existing successful tree care business, and great reputation but wanted the public to know about it. They sought out a more professional and robust website presence with online chat, and reviews that pop up on the website. Additionally paid ads for Local Service Ads, and Google Ads run consistently for super high visibility to capture local consumers looking for tree care, plant health care arborist services, tree removal and trimming, and all tree services. A highly effective digital marketing campaign focuses on higher search rankings, seeking out 5 star reviews on Google after every completed job, and Google Maps that show for the “tree service near me” and similar searches to outshine competitors.
Spruce Up Tree Care Website with Review Pop Ups, and Chat functionalityA Tree Service Marketing & Advertising Project Overview
- Client Profile: Spruce Up Tree Care
- Location: Memphis, TN
- Type of Service: Complete Tree Service, Plant Health Care and Tree Care provider with certified Arborists on staff.
- Onboarding: The website took approximately 30-40 days to complete, Google Ads were setup and running within 1-2 weeks for quick leads and customer calls, Verification on Google Local Service Ads (Google Guaranteed) and within 3-6 months for Google organic rankings improvement to page 1 rankings organically & Google Maps in Memphis and nearby suburbs.
- Duration: Currently running for 25 months at time of this case study, and generating traffic and online leads with high rankings and increased visibility.
Key Features of the Tree Service Online Marketing Program:
- Website Development that is mobile responsive & converts well with targeted branding and personal with team photos, chat function, review pop ups, etc.
- Search Engine Optimization (SEO) for showing up on 1st page of Google, accomplished through Case Studies of client’s work, targeted Blog Article topics, and backlinks to website.
- Google Maps. Top 3 rankings, high visibility. Google Business Profile optimization, ongoing weekly posting and uploading frequent photos to the listing.
- Google Review Strategy: Continue accumulating reviews on the google business profile (Maps) in order to skyrocket Maps rankings, Local Service Ads rankings, and conversions as a whole.
- Google Local Service Ads: (Google Guaranteed). Verification process of Google Local Service ads, and continued optimization and increased call volume. This is a “Pay Per Call” platform.
- Google Ads:Build out a new Google Ads account and campaign for pay per click (PPC) marketing. Increase inbound lead flow with motivated residential and commercial customers.
- Facebook Ads: Setup and manage facebook retargeting ads from previous web visitors, and facebook lead generation campaign for increased brand awareness and lead flow. Additional campaigns for storms.
- Email & Text Marketing: using the entire customer database, a strategic email newsletter monthly and ongoing quarterly promotional text messages are going out to “massage” the customer base and increase referrals and repeat business.
Ranked #1 on Google Maps for Tree Service SearchesRewards of a continued Tree Service Digital Marketing program:
Continually Increase online presence, branding, awareness and inbound calls in target service areas, and surrounding service areas. With a correctly structured SEO program, visibility continues to increase as rankings improve in all service areas targeted, leading to more inbound calls and increased business. Additionally, SEO, Google Maps, client branding, paid ads, and email/text marketing work together and continue to improve as time goes with campaigns being optimized on a consistent basis. This results in a true omnipresent online presence, showing up “Everywhere”.
Cleaning up and Showing up above all competitors in Main Market and other MarketsChallenges Addressed:
Outdated and very basic website that we converted to a brand new, beautiful website with all the conversion elements to bring in more business, rank high locally online, etc. Previously had very low online visibility and not showing up on Google Searches for “tree service near me”, “tree removal memphis” etc, and all relevant keywords. Essentially invisible online and relying on customer referrals prior to working with Tree Service Digital.
Solutions Offered:
Complete online digital marketing program to help show up on top “everywhere” and increase inbound lead flow substantially and grow the revenue and sales of the business. This includes fully developed website, multi location SEO, Google Maps, Review automation and generation, Google Ads, Google Local Service Ads, Facebook Ads, Retargeting & Remarketing, and email marketing.
Summary:
The result of our Tree Service Digital Marketing Program has helped Spruce Up Tree Care grow almost 100% year over year by substantially increasing online lead generation, and by branding their company as the “Go-To” tree care provider in the area. We have several more video testimonials on this page, and if you want to discuss your business and how we can help, visit our contact page here.
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