ACE Tree Service based out of Birmingham AL has a full scope marketing program with Tree Service Digital serving several Alabama Markets. A Fast growing company, they wanted to have a digital presence in all markets they represent and serve, more increased visibility and lead flow in those markets.
This Multi Million dollar Tree Service Client has a very successful tree service, crane assisted and tree health care business with multiple Certified Arborists on staff. They were looking for one point of contact marketing partner and team that could handle everything. Here at Tree Service Digital, we got ya covered, and we can handle all of it with our competent and specialized team. They do a large volume of work every day with several crews and get 50+ Google reviews per month which helps drive the Google Maps rankings and skyrocketed them to the top. This client gets 100’s of calls and overall leads per month from multiple marketing channels, and has a big presence in their main area of Birmingham, and building the name in all major Alabama markets.
The Tree Service Marketing & Advertising Project Overview
- Client Profile: ACE Tree Service
- Location: Birmingham, Huntsville, Montgomery, Auburn, AL and surrounding areas.
- Type of Service: All Tree Services, Plant Health Care and Tree Care provider with certified Arborists on staff and an in house Crane.
- Onboarding: The website took approximately 30-45 days to complete, Google Ads were setup and running within 1-2 weeks for quick leads and customer calls, Verification on Google Local Service Ads (Google Guaranteed) and within 3-6 months for Google organic rankings improvement to page 1 rankings organically & Google Maps in Birmingham, Huntsville, Montgomery, Auburn and nearby suburbs.
- Duration: Currently running for 12 months at time of this case study, and generating increased traffic and online leads with high rankings and increased visibility.
Key Features of the Tree Service Online Marketing Program:
- Website Development that is mobile responsive & converts well with targeted branding and personal with team photos, chat function, review pop ups, etc.
- Search Engine Optimization (SEO) for showing up on 1st page of Google, accomplished through Case Studies of client’s work, targeted Blog Article topics, and backlinks to website.
- Google Maps. Top 3 rankings, high visibility. Google Business Profile optimization (Maps), ongoing weekly posting and uploading frequent photos to the listing.
- Google Review Strategy: Continue accumulating reviews on the google business profile (Maps) in order to skyrocket Maps rankings, Local Service Ads rankings, and conversions as a whole. Also marketing the reviews with Postings on Social Media with images of 5 star reviews.
- Google Local Service Ads: (Google Guaranteed). Verification process of Google Local Service ads, and continued optimization and increased call volume. This is a “Pay Per Call” platform. Ace Tree Service gets over 120 calls per month on this platform.
- Google Ads:Build out a new Google Ads account and campaign for pay per click (PPC) marketing. Increase inbound lead flow with motivated residential and commercial customers.
- Facebook Ads: Setup and manage facebook retargeting ads from previous web visitors, and facebook lead generation campaign for increased brand awareness and lead flow. Additional campaigns for storms.
- Email & Text Marketing: using the entire customer database, a strategic email newsletter monthly and ongoing quarterly promotional text messages are going out to “massage” the customer base and increase referrals and repeat business. Also periodic Ringless Voice Mail Drops for increased lead flow.
Benefits of a continued Tree Service Digital Marketing program:
By contuing to optimize ads, updating content on the website, creating links, and reaching out to the customer database, business will steadily increase as things improve and “season” online. With a correctly structured SEO program, visibility continues to increase as rankings improve in all service areas targeted, leading to more inbound calls and increased lead flow and business. Additionally, SEO, Google Maps, client branding, paid ads, and email/text marketing work together and continue to improve as time goes on with campaigns being optimized on a consistent basis. This results in a true omnipresent online presence, showing up “Everywhere”.
Specific Challenges Addressed:
Client was using an overseas website hosting service and admistrator, and trying to do some things in house with scattered results and lack of preparedness and focus. This more than likely leads to the marketing not getting done or not being very effective. It is hard to run a business, while wearing all of these hats and trying to “dabble” in marketing here and there. Things are constantly changing with online search, the introduction to Artificial Intelligence (AI), and all of the social media ad platforms being shaken up.
Solutions Offered:
Complete online digital marketing program to help show up on top “everywhere” and increase inbound lead flow substantially and grow the revenue and sales of the business. This includes fully developed website, multi location SEO, Google Maps, Review automation and generation, Google Ads, Google Local Service Ads, Facebook Ads, Retargeting & Remarketing, and email marketing. By targeting new customers, and not forgetting about past customers, the overall marketing strategy has a synergistic effect and builds momentum month after month.
Summary:
The result of our Tree Service Digital Marketing Program has helped ACE Tree Service grow and have a more focused and deliberate marketing strategy. By knowing that they have a trusted marketing partner with lots of video reviews, they can rest assured everything is being executed in a timely manner for improved online results. . We have several more video testimonials on this page, and if you want to discuss your business and how we can help, visit our contact page here.
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