Are you struggling to branch out and score new customers for your tree service company? Despite how skilled of an arborist you are, it doesn’t matter much if potential clients can’t find you.
The good news is that by running a few tree service ads, you can transform your tree care business into a giant that dominates the local market. Here’s how to get those customers knocking on your door with high-quality tree service advertising.
Advertising Ideas for Your Tree Service Marketing Strategy
Successful advertising has evolved beyond simply posting an ad in the phonebook and waiting for clients to call with your fingers crossed. If you’re ready to step up your marketing game, try these winning advertising techniques or learn more about the psychology of advertising.
Social Media Marketing
Social media platforms are a treasure trove for eager tree businesses looking to add to their client roster. Instagram, in particular, is an excellent choice due to its visual format. Try posting a “before and after” ad with pictures of your work.
Email Marketing
Email marketing works beautifully because, let’s face it, who doesn’t check their email at least once a day? You can deliver your message straight to your desired customers’ inboxes where they’re sure to see it.
To avoid having your messages end up in spam folders, don’t use spammy subject lines like “Check out this offer,” “Cheap tree care,” or “Tree service near you.”
Pay-Per-Click Ads
How would you like for your tree care business to appear at the top of the search results? With Google pay-per-click (PPC) ads, your wish can come true.
With PPC ads, you bid on keywords, such as “tree removal in [your city]” and “local tree pruning.” If you get the winning bid, your ad will appear at the top of the search results page.
Local Tree Service Ads
Google’s Local Service Ads (LSAs) are perfect for small to medium-sized tree care businesses. They’re similar to regular PPC ads, except you’re only charged when a lead contacts you about a job through your ad.
You can make your ads more appealing by obtaining the Google Guaranteed badge. This badge shows customers your business has passed Google’s verification and screening process. If a customer isn’t happy with your work, Google may reimburse them. Think of it as insurance that makes potential customers more likely to choose you.
Lead Generation Sites
For a fee, you can have your business website listed on a lead generation site, such as Angi, Houzz, Yelp, or HomeAdvisor. These sites will find leads that are a good match for your business and send them your way. Consider this option if you don’t have the time to invest in your marketing strategy.
Local SEO
Local search engine optimization (SEO) is an excellent way to find clients in your neighborhood, and best of all, it doesn’t have to cost a penny. Try these tips:
- Get your business’s name, address, and phone number (NAP) onto as many high-quality sites as possible. Make sure that your NAP is correct and consistent across sites.
- Complete your Google Business Profile. On it, you can list your business info, services, photos, and reviews.
- Add relevant local keywords, such as “tree cutting in Dallas” and “NYC arborist” to your website.
Physical Advertising
Whether you’re not a fan of online tree service ads or want to add variety to your advertising, it never hurts to take your marketing efforts back to the roots. One of the best ways to do that is with good old-fashioned physical advertising.
Traditional flyers remain surprisingly effective when it comes to nabbing new customers. You can send them via mail or, if strapped for cash, attach them to potential customers’ doors. Try to target wealthy neighborhoods for the best return on investment.
Lawn signs work well, too. Ask happy clients if they’re willing to put a sign with your business name and phone number on it in their yard. As an incentive, consider offering a discount on the client’s next tree service.
Ready To Take Your Website Conversion and Online Presence to the Next Level?
Are you eager to make like a tree and leave your competition in the dust? Want to learn more about tree service keywords and tree service ads? Reach out to Tree Service Digital today at (770) 637-3707.
