East Coast Arbor Pro takes business to new heights with top Google rankings and complete Tree Service Marketing Program. Client was frustrated with paying per lead, using third party platforms and not getting any branding and brand recognition from the investment and time.
Buckling up his bootstraps, a Tree Service Client of ours needed a more professional website presence, increased visibility on Google Search, and a paid ads strategy that all worked together. This includes Website, SEO, Google Maps, Google Ads, Local Service Ads, Facebook Ads, & Retargeting all visitors on social media to increase lead flow and branding.
Tree Service Marketing Project Overview
- Client Profile: East Coast Arbor Pro
- Location: Palm Bay, FL
- Type of Service: Full Service Tree Service Company. Removal, Trimming, Pruning, Stump Grinding, and Certified Arborist services.
- Onboarding: Approximately 30 days for new website, Paid Ads setup and running within 1 week for quick customer acquisition, and within 3-6 months for Google organic rankings improvement to page 1 rankings & Google Maps.
- Duration: Ongoing for 18 months currently and dominating local area online
Key Features of the Digital Marketing Program:
- Website Development that is mobile responsive & converts well
- Search Engine Optimization (SEO) for showing up on 1st page of Google, top of page for main local area, plus 10 other service areas targeted for more exposure for increased organic traffic and lead flow.
- Google Maps. Top 3 rankings, high visibility. Google Business Profile optimization, ongoing posting and uploading frequent photos to the listing.
- Google Review Strategy: Continue accumulating reviews diligently on the google business profile in order to boost Maps rankings, Local Service Ads rankings, and conversions overall.
- Google Local Service Ads: (Google Guaranteed). Verification process of Google Local Service ads, and continued optimization and increased call volume.
- Google Ads:Build out a new Google Ads account and campaign for pay per click (PPC) marketing. Increase inbound lead flow with motivated buyers.
- Facebook Ads: Setup and manage facebook retargeting ads from previous web visitors, and facebook lead generation campaign for increased brand awareness and lead flow.
Top of Page Google RankingsBenefits of A Continued Digital Marketing program:
Continually Increase online presence and inbound calls in target service areas, and surrounding service areas. With a correctly structured Website & SEO strategy, visibility continues to increase as rankings improve in all service areas targeted, leading to more inbound calls and increased business. Additionally, client branding and paid ads work together and continue to improve as time goes on and campaigns are optimized on a consistent basis. A true omnipresent online presence, showing up “Everywhere”. This client is very persistent with getting google reviews on every job possible.
Challenges Addressed:
Very low online visibility and not showing up on Google Searches for “tree service near me”, “tree removal palm bay” etc, and all relevant keywords. Essentially an online “ghost town” and business phone was not ringing prior to working with Tree Service Digital. People couldn’t “find” their website.
Google Local Service Ads
Solutions Offered:
Full online digital marketing program to help show up “everywhere” and increase inbound lead flow substantially and grow the revenue and sales of the business. This includes fully developed website, multi location SEO, Google Maps, Review generation, Google Ads, Google Local Service Ads, Facebook Ads, Retargeting & Remarketing.
Summary:
The result of our Tree Service Digital Marketing Program has helped East Coast Arbor Pro 5-7x their online lead generation, branded their company as the “Go-To” tree service expert in the area, and grown their business year over year by 200%. We have several more video testimonials on this page, and if you want to discuss your business and how we can help, visit our contact page here.
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