Social media is everywhere. It isn’t just the domain of the younger generations or high-profile influencers; social media is an essential asset for every modern business. But with multiple channels and a 24/7 craving for new content, you may find it challenging to keep your accounts fresh and interesting.
As an SEO company for tree service contractors, we know how important social media is to your digital marketing strategy. Here, we offer five simple suggestions on how to create engaging social media content for your tree service business.
1. Make It Visual
For the most part, people turn to social media for photos, videos, and other visual content. This doesn’t mean you can never use text, but if you do, keep it short and sweet. Turn it into infographics, bullet points, and other easily scannable formats.
Experiment with reels and stories, which let you post short videos or visuals that disappear after 24 hours, respectively. With so much online content available these days, it should come as no surprise that people tend to engage with short-form videos more than long ones.
2. Use Your Own Photos
We know stock photos are easy and professional, but customers know they’re not actual photos of your business. Stock images provide less valuable information and are less engaging than the real thing.
Luckily, modern cell phones allow you to take quality photos. It also makes sense to hire a photographer to shoot at least one round of photos of your staff, facilities, and core services.
3. Repurpose Other Content
If creating a constant supply of new content sounds overwhelming, it doesn’t have to be. Re-packaging existing content allows you to keep your social media fresh without having to reinvent the wheel.
For example, if you have gathered statistics — on customer satisfaction, how much money your services can save customers, or any other useful information — repurpose it into an infographic or chart. Similarly, if you have positive customer reviews on your website or Google Business listing, pick a glowing sentence or two and turn it into an image to share on Instagram or Facebook.
4. Follow Current News and Trends
Another way to keep things fresh is to piggyback off current news or social trends. If you find a news item related to your services — such as the value of planting native trees — share it with your audience. If you have written blogs or created other industry thought leadership pieces yourself, don’t forget to share those, too!
To find out what social trends are going viral, look for popular, relevant hashtags on Instagram. You can also look up the most popular media trends on Google to find one your business could capitalize on. Ultimately, simply spending time on social media is one of the best ways to keep tabs on the scene.
Take advantage of seasons and holidays, too. You can create special posts for Arbor Day or National Gardening Day. If storm season is coming, let customers know when to consider certain tree services.
5. Keep It Fresh
Creating accounts on several social media platforms is only the first step to having a strong social media presence. If customers see you haven’t posted in several weeks, they may wonder if you’re still in business.
Update your accounts regularly, and don’t forget to interact with customers! If someone asks a question or posts a review — either positive or negative — make sure to respond. This can help turn social media followers into loyal customers.
If you’re ready to take your search on how to create engaging social media content up a notch, consider the following:
- Add quizzes or puzzles to increase engagement
- Host competitions to grow your audience and boost interactions
- Tag any bloggers or influencers you’ve quoted or whose content you’ve shared
Get Professional Marketing Help From Tree Service Digital
Having a robust social media presence takes some effort, but it can really pay off. For more information on how to create engaging social media content, optimize your Google business profile, or any other digital marketing service, contact Tree Service Digital.
We are an industry-specific digital marketing agency that helps local tree service companies reach their marketing goals. Call us today at 770-637-3707 to get started!