Maybe your tree service company is doing “okay” — but what if “okay” isn’t good enough? You want to be the go-to tree business serving your city best. To get there, you’re going to need more customers. How do you find them, though?
If you haven’t given tree service Facebook ads a shot, now’s the time to start. Below, learn a few winning Facebook marketing strategies that’ll have customers calling for your tree services ASAP.
Not on Facebook Yet? Here’s Why It’s Time To Branch Out
If you are new to Facebook or haven’t given your page the attention it deserves, you may wonder whether it’s worth the effort. Yes! By working Facebook ads into your marketing plan, you’ll expand your reach, gaining access to far more potential customers than you’d get through your website alone.
Suppose your website doesn’t get many hits because it’s lingering at the bottom of the search results. Your tree services are on point, but your biggest problem is visibility.
Facebook can help with that. Most folks in your city likely use Facebook daily. By connecting with them, you’ll gain more customers and boost your revenue big time.
Facebook Marketing Tips To Help You Attract More Customers
Don’t have a Facebook marketing strategy yet? Let us help you get off the ground with these easy Facebook marketing strategies for tree companies.
Set Up Your Facebook Business Page
First, you’ll need to create a Facebook Business Page if you don’t have one. A Facebook Business Page isn’t strictly required to place ads on the platform, but you’ll have access to far fewer tools and features without one. Once you’ve set yours up, you’ll be able to use Facebook Ads Manager, which lets you keep tabs on the effectiveness of your ads.
When setting up your page, be sure to pack in as many details about your tree company as possible. These include information about your tree services, business hours, phone number, and logo. Decking out your page with before-and-after photos of your work is also a great way to snag customers. The Tree Service Digital Facebook page provides a great example of the way a business page should be set up.
Connect With Prospective Customers
The key to using Facebook effectively is building relationships with users to establish yourself as an expert in the tree service industry. That means packing your page with interesting tree care content and engaging with users when they comment on your posts.
Having trouble building engagement? Try these Facebook marketing strategies:
- Use tools like Google Trends to discover topics that are trending with your target audience and write content themed around those topics.
- Consider creating videos. Facebook’s research shows that audience engagement is five times higher for videos compared to static content.
- When customers ask questions or post complaints on your page, respond quickly.
Give Boosted Posts a Shot
Suppose you poured a ton of effort into your latest post, but it’s just not getting the level of engagement you hoped for. Is that post doomed to fade into obscurity? Not if you pay Facebook to boost it for you.
When you pay for a boost, Facebook works its magic to get your post in front of more users. It’s an excellent way to rack up likes, comments, and even more customers.
Facebook lets you choose how long you’d like to boost your post. You can also check out Facebook Analytics to see how well your post is doing and whether you want to continue promoting it.
Get Started With Facebook Ads
If you’re having trouble reaching customers organically, you’ll want to work Facebook Ads into your strategy. The beauty of Facebook Ads is that you can employ ad targeting to reach custom audiences most interested in your tree services.
The more targeted your ads are, the more effective they’ll be. For example, you can target ads by location, age, gender, and interests.
You can also use Facebook Ads Manager to customize which audiences see your ads. Create specific ads for users on your email list, those who’ve clicked on your ads before, people who have commented on your posts, and so on.
We’ll Help You Leave Your Competition in the Dust
Want to learn more about Facebook marketing strategies and tree service ads? Call Tree Service Digital at (770) 637-3707.
