do internal links help seo

How Do Internal Links Help the SEO Ranking of Your Tree Company?

by | Mar 19, 2024 | Blog

When researching strategies for improving your tree service company’s Google rankings, you’ll likely find an overwhelming number of SEO items you’re supposed to be focusing on. From optimizing site speed and mobile friendliness to researching keyword strategies and integrating internal links, you likely don’t have time to nail everything. So, do internal links help SEO?

At Tree Service Digital, an SEO company for tree service contractors, we want to help you grow your client base through actionable digital marketing strategies. Below, our SEO experts discuss everything you need to know about the internal linking structure on your website and how it impacts Google rankings.

Understanding Internal Linking

Internal links are any links on your website that link to other pages on your website rather than an external web page. Your internal link structure directs web visitors to specific pages you want them to visit, ultimately encouraging your web traffic for high-priority pages to increase. There are multiple types of internal links, including the following:

  • Structural: Structural internal links typically direct users from your homepage to other core pages, helping people find the information they’re looking for. Structural links are built into your website in your navigation bar, footer, or structural menus.
  • Contextual: Contextual internal links are linked within your content, improving your website’s usability. They may link users to helpful blog posts, contact information, product pages, and more.

How Do Internal Links Affect Your SEO Rankings?

So, do internal links help SEO? Yes, not only do internal links guide users to helpful content, but they also boost traffic rates while improving the indexability of your website.

Digital and traditional marketing vary greatly. In traditional marketing, you don’t have to worry so much about behind-the-scenes coding when developing things like billboards or radio advertisements. With SEO, though, nearly every action you take will affect your rankings in search results.

Here are the top ways internal links can affect SEO:

  • By boosting website usability: Internal links improve the usability of your website, making pages easier for viewers to navigate. As a result, your traffic levels and on-page time can increase, ultimately boosting your rankings in Google as the search engine begins to view your website as a more helpful source for searchers.
  • Through improving Google indexing: Internal links can make it easier for search engine crawlers to index your website, understand your content, and determine its relevance. In doing so, you may see better rankings.
  • By reducing self-competition: Oftentimes, you may see that your web pages compete against each other in Google rankings. With internal links, you can re-direct traffic the right way so Google understands that your pages shouldn’t be competing.

How To Create Successful Internal Links

To create successful internal links, you first must nail the structure so you don’t point users or crawlers in the wrong direction. We recommend first creating a hierarchy map of your site structure to view how all of your pages connect based on content importance and relevance. From here, you may add structural links first between core pages, then contextual links.

When adding contextual links, consider linking between important content, relevant content, and anywhere else users may need to navigate, like contact pages. Remember that the links you create will directly influence traffic rates, so you must carefully consider page competition.

Best Practices When Internal Linking

Here are a few best practices to keep in mind when creating internal links:

  • Choose relevant anchor texts that relate to the pages you’re linking to and from
  • Add keywords to your anchor texts when relevant
  • Only create internal links that are relevant, helpful, and directional
  • Add a dofollow to each internal link
  • Do not attempt to automate your linking strategy
  • Avoid internal links from pictures
  • Frequently update your old content with new internal links
  • Regularly run your site through an audit to check for any broken links

Do You Need More Digital Marketing Support?

So, do internal links help SEO? Yes, as do SEO keywords and hundreds of other factors. If you need help juggling your highly complex SEO tasks, call Tree Service Digital today at (770) 637-3707 to schedule a tree service marketing discovery call.

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