Eco Tree Experts in West Palm Beach, FL increases revenue 3x with a complete Tree Service Marketing Program. Client was frustrated with paying per lead, using third party platforms and not showing up on Google, Yahoo, and Bing for local Tree Service Searches.
Getting a Marketing Game Plan, a Tree Service Client of ours needed a more professional website presence, increased visibility & higher rankings on Google Search, and a paid ads strategy that all worked together. This includes Website, SEO, Google Maps, Google Ads, Local Service Ads, Facebook Ads, & Retargeting all visitors on social media to increase lead flow and branding.
Tree Service Marketing Project Overview
- Client Profile: Eco Tree Experts
- Location: West Palm Beach, FL
- Type of Service: Complete Tree Service and Tree Care provider with certified Arborists on staff.
- Onboarding: Approximately 30-40 days for new website development, Google Ads setup and running within 1 week for quick customer calls, Verification on Google Local Service Ads (Google Guaranteed) and within 3-6 months for Google organic rankings improvement to page 1 rankings organically & Google Maps.
- Duration: Ongoing for 32 months at time of case study, and dominating local area online & nearby areas targeted.
Key Features of the Tree Service Online Marketing Program:
- Website Development that is mobile responsive & converts well
- Search Engine Optimization (SEO) for showing up on 1st page of Google, top of page for main local area, plus 10 other service areas targeted for more exposure for increased organic traffic and lead flow.
- Google Maps. Top 3 rankings, high visibility. Google Business Profile optimization, ongoing posting and uploading frequent photos to the listing.
- Google Review Strategy: Continue accumulating reviews on the google business profile (Maps) in order to skyrocket Maps rankings, Local Service Ads rankings, and conversions as a whole.
- Google Local Service Ads: (Google Guaranteed). Verification process of Google Local Service ads, and continued optimization and increased call volume. This is a “Pay Per Call” platform.
- Google Ads:Build out a new Google Ads account and campaign for pay per click (PPC) marketing. Increase inbound lead flow with motivated buyers.
- Facebook Ads: Setup and manage facebook retargeting ads from previous web visitors, and facebook lead generation campaign for increased brand awareness and lead flow. Additional campaigns for storms.
- Email & Text Marketing: using the entire customer database, a strategic email newsletter and ongoing monthly promotional text messages are going out to “build a fence” around the customer base and increase referrals and repeat business.
Benefits of A Continued Digital Marketing program:
Continually Increase online presence and inbound calls in target service areas, and surrounding service areas. With a correctly structured SEO program, visibility continues to increase as rankings improve in all service areas targeted, leading to more inbound calls and increased business. Additionally, client branding and paid ads work together and continue to improve as time goes on and campaigns are optimized on a consistent basis. A true omnipresent online presence, showing up “Everywhere”.
Very low online visibility and not showing up on Google Searches for “tree service near me”, “tree removal west palm beach” etc, and all relevant keywords. Essentially invisible online and the business phone was not ringing much prior to working with Tree Service Digital.
Full online digital marketing program to help show up on top “everywhere” and increase inbound lead flow substantially and grow the revenue and sales of the business. This includes fully developed website, multi location SEO, Google Maps, Review generation, Google Ads, Google Local Service Ads, Facebook Ads, Retargeting & Remarketing.
The result of our Tree Service Digital Marketing Program has helped Eco Tree Experts triple their revenue in 3 + years by substantially increasing online lead generation, and by branding their company as the “Go-To” tree care provider in the area. We have several more video testimonials on this page, and if you want to discuss your business and how we can help, visit our contact page here.
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