It can be hugely frustrating to figure out how to get more calls and inbound leads coming in from the internet with so many approaches out there. From SEO, PPC, Social Media, Pay Per Lead, and various others, where do you start? Plus, random providers calling you every day offering you their directory services like YellowPages, Dex Media, Web.com, Yelp, Angies List, etc. We get it, the noise is out there and a lot of it flat out doesn’t work, while some still does. Most local consumers turn to the search engines directly like Google, rather than going to these third party directory sites first. Over the years, working with dozens and dozens of Tree Service Contractors across the US, and reviewing hundreds of Tree Websites, we have discovered the key elements of a successful internet marketing strategy and condensed that down to a simple checklist that is easy to follow. This cheat sheet will help you to identify the holes in your current online presence, and what you need and must focus on to take your company to the next level online.