How to Optimize Google Maps for Tree Service [Webinar Replay]

How to Optimize Google Maps for Tree Service [Webinar Replay]

[0:02] I thought it was recording from the get‑go, but it wasn’t. That is one of the things that happens when you do this new technology here. Let me go back to screen sharing. A chat box is open by the way, too, if anybody has any questions. You can always type in something in the chat box there.

[0:19] Let’s see here, so, share. It just dawned on me. I’m going to be recording this thing, right? How it impacts the search results. Basically, you want to be right here at the very, very top. Google Home Services. Then the Google AdWords is below that. Then now you get the Google Map business right here.

[0:41] You want to make sure that you’re definitely listed in the top 3. That’s what gets 45 percent of the phone calls. There’s a little button here that says More Places, right below the Google Maps. You could click on that, but then you’ve got to drill down further to some of the other map listings.

[0:57] Most people don’t go that far or need to go that far for a search for a tree contractor. They’re just going to call the first couple, maybe one of the ads, and then they’re going to quote or an estimate, and then they’re good to go. You want to make sure that you’re doing everything right to get listed up in this 3‑Pack here.

[1:14] If you want to sign up for Google Local Services, it’s Google Guaranteed, you can go to this link right here. It’s AdWords.google.com/localservices/signup. I’ll leave that up just for a second if you want to copy that down or take it down.

[1:28] You may have seen those up there, and then just not been really sure how to get in that, but really you just go there and then you’ll do a request to go through the verification process. They’ll send you some questions. We can help you with it, too, if you’re one of our clients. We’re more than happy to help you with that.

[1:43] Once you get signed up with them, it’s a really good little badge because you’re Google Guaranteed at that point. If everybody’s got that link taken down, we will go to…

[1:59] Why? Just ask yourself this question. You don’t have to post anything in the chat box if you don’t…By all means if you want to post in the chat box, you can. I’ll try to answer the best I can. Why is getting your Google Map listing right important to you?

[2:09] Is it what will my reputation be in front and center of everybody? Is it because I want 40 more calls per month coming in? A couple more calls a day where people find me? Or is it we just want to get listed, flat out. We’re not even listed on Google right now.

[2:25] Which one is it? Just tell yourself. Just answer the question for yourself. You don’t [indecipherable] the chat. It really does help having that in there.

[2:33] So, 10 critical elements to enhance conversion for your local tree service company. If you got Google Guarantee up here, it really does help. You’re going to get more calls, more visibility, because you’re the very, very top of the page.

[2:48] You want Home Services, you want Map listings, which you can see right here. We try to highlight everything that’s on page one of this page for search. If you do a search for tree service in Atlanta, for example, you got the Google Guarantee at the very, very top right here. Then below that, you got Google AdWords.

[3:05] Then you get Map listings right here, so you want to be there too. Then you can also get listening into third party listings. Angie’s List, Yext, whatever else. Some of those are good social proof. HomeAdvisor, Thumbtack, you want more calls, more leads.

[3:18] Then the organic rankings, and the organics are right below the maps. Those are very effective, too. Another 20 to 30 percent of all leads come from the organic section, as well as the maps. Those are very critical to get listed in those areas.

[3:33] Back in the day, there was a big spanning issue with Google. This was probably built up over three to five years. There was a lot of people that were putting up phony, fake listings all over the Internet. It was kind of reducing and making it really cluttered.

[3:47] People would call up one of the Google listings and they would get a different business name or somebody was trying to scam them or something. People were really complaining.

[3:53] Google says it has reduced those fake Google Maps listings by 70 percent since 2015. They say they got rid of a lot of that stuff. Got it off the Internet. Made it a lot more cleaned where you know you’re calling a legitimate business on the Internet.

[4:09] They’re not going to be able to weed out everything hundred percent, it’s just impossible. A lot of the things are you got to make sure you’ve got a true business address. It needs to not be a UPS Box or a PO Box because UPS Box and PO Box, they’re just likely to suspend at some point because it’s against their terms and conditions.

[4:26] A lot of people work from their house. They think “How am I going to get a listing done?” There’s a couple things you can do to get a listing verified that’s not a UPS or PO Box. We can help you with that if that’s something that you’re looking to do. You got to finagle it.

[4:40] You got to be careful, but it really helps having that office address in the city that you want to rank in. Let’s say you are in a suburb of Atlanta, Georgia. You’re 10 miles away. Your physical address is, let’s say, Roswell, Georgia but you want to rank in Atlanta, Georgia.

[4:58] Well, if your map listing is in Roswell, Georgia, it’s going to be tough to rank your map listing in Atlanta, Georgia, because there’s going to be 30 other tree contractors that have map listings as an address in Atlanta, Georgia.

[5:08] You want to dominate Roswell, Georgia. That’s where your map listing is verified. I just wanted to point that out to make sure you understand that, too. They supposedly have eliminated a lot of spam on the Internet, which is good.

[5:20] It’s good for everybody because Google wants to serve up a really good search result, or else people are going to go somewhere else to do their searches. They have a very big incentive to get that clutter out of there, so it’s actually helping it a little bit.

[5:31] What could be hurting your rankings on the map? Let’s say you’ve got your map listing up right now and you’re like, “Man, I just don’t know why it won’t rank. It’s really low. It’s like 10th down and my website is on page one. Why is my map listing not right?”

[5:45] Well, like what we just talked about a minute ago, you need an address in the city you’re targeting to rank well. If you’re in outlier city, let’s say your city is right here, right in the middle and you’re in a suburb up here. It’s going be tough the rank down here with your map listing if your map listing is already up here.

[6:00] You can install a page on your website for the main city and have that organically ranked in that major market. That’ll help drive some calls over there. Those are things that you can do with search engine optimization. Originally before, did you try to spam Google with fake locations?

[6:17] Maybe somebody that you’re working with put your name, address, and phone number of your business in a couple of other map listings around your city, so it’s watering down the results for the area that you work in. Sometimes if there’s duplicate listings all over the Internet, it’s going to mess up your main listing.

[6:35] With every other listing you want to do if you do have a presence in another suburb, another market, you want a unique address and a unique phone number for each one of those local markets. That helps not water down your main market, if that makes sense. You got to have unique pretty much everything.

[6:52] Another thing that hurts you too is inconsistent name, address, phone number profile. What Google does is, they crawl the Internet and they’ll see your Facebook listing and the address on there, your Better Business Bureau, your Angie’s list, your Yelp listing, your Hotfrog, your Manta.

[7:09] All these hundreds of directories on the Internet ‑‑ white pages, super pages, debt, whatever. There’s hundreds of them.

[7:15] Maybe you had an old address and you moved, and half your listings were at the old address, the other half were at the new address. That confuses Google and so they keep your listing down. That could be something else you need to clean up.

[7:29] Did you spam your city and company name directories? The same thing we talked a minute ago. Do you have enough reviews? Reviews are really driving rankings on the maps because going back to the previous slides, it’s eliminating a lot of the spam listings.

[7:43] A way to push the spam listings down is require people to get reviews to push the listing up. It’s as simple as that. Like Google says, OK, if you can get real reviews from different people, different IP addresses from different people’s computers, then you’re probably a real business. We’re going to push a map listing up. That’s the way it’s working on that.

[8:03] Our proven formula for getting ranked in the 3‑Pack of the maps for Google My Business is going to be, first, making sure your name, address, phone number, and website is cited accurately across all of these directories on the Internet.

[8:16] That’s number one. That’s the first month’s strategy for your local SEO is to clean up any of those old listings that perhaps just got incorrect addresses, incorrect phone numbers, maybe an old web site. You’ve got to get them all accurately displaying your business name, address, and phone number.

[8:38] Number two is going to be reviews. You’re going to want to have all these reviews, as many reviews as you can get. We actually have a tool that we provide our clients that helps you generate review, after review, after review, very, very easily from your clients right after you do the job.

[8:54] Then, thirdly, but not least important is on‑page SEO. Your actual website, Google crawls your website and then associates your website with your Google listing because they know your URL is in your Google listing. You need proper on‑page SEO on your website.

[9:09] Your keyword needs to be on your website title, your headers, and in the body of the content, and on the footer, to make sure Google picks up on all that and starts pushing up your map listing as well. It’s a lot of different techie things added up that help you rank in the map.

[9:25] Number one, you’re going to want to claim and optimize your Google My Business listings. This is just assuming that you don’t even have one listed yet. Make sure you have a login for Google My Business account. Generally, your login is going to be just a Google login.

[9:39] For most people, that’s just a Gmail. If you have a Gmail, that’s usually where your Google Business Listing is going to be at. It looks like this is a little icon. It says Google My Business. Update your company name to read “company name.” Don’t add any keywords in there. If your name is X‑Y‑Z Tree Care, don’t put X‑Y‑Z Tree Care, Tree Service, Atlanta.

[10:04] Some people try keyword‑stuff their Google listing, and that’s one of the reasons they get suspended. Add your website address to the listing. This will create an important inbound link to your actual website. Use a local number, don’t use a toll free number.

[10:18] Some people think, “Well, it makes me look a lot bigger.” Possibly it does, but most people would rather prefer call a local number. It helps that rank better, too, if it’s a local number.

[10:29] Use a local address in the city that you want to rank in, not an outlier city. If you want to rank in the main city, you’re going to have to figure out a way to get an address in the main city that’s not a PO Box and not a UPS store. It’s against their terms of service, and they’re really going to mass suspension across the board with a lot of different niches on those.

[10:47] Some of them are still sitting there. If you have one, it may stay there forever, who knows? It may get suspended next week, you never know. You want to make sure it’s a real address.

[10:55] Then upload photos, as many as you can. The photos that you upload, use personal photos. Like stock photos of people doing tree work and stuff is fine if you only have, let’s say, 10 photos of personal photos of tree work. If you got more stock photos, because the more photos the better in your Google listing.

[11:12] Make sure you list your hours of operation and services offered in your Google listing. If you put 8:00 to 4:00 as your hours of operation, 8:00 to 5:00 or 9:00 to 5:00, if it’s after hours, people aren’t going to see your listing if they do a search.

[11:26] If somebody has an emergency tree removal, for example, a tree falls down in your yard, or falls on your car in your yard, or on your house or something ‑‑ God forbid ‑‑ if they have an emergency and they need to call you, they may do a search for a tree service near me. It’s 7:00 PM, but your hours are 8:00 to 5:00 PM on your Google listing, they’re not going to see your Google listing.

[11:46] Google is not going to share your listing because you said your hours were 8:00 to 5:00. You may want to put 24 hours on there is the best practice. It’s what we typically recommend because, hey, you never know who’s going to call.

[11:59] Claim and optimize your Google My Business listing. I want to share with you a live listing here real quick so you can see that.

[12:11] Let’s say you’re in your Gmail right here. I’m going to turn off this video so you can see the whole thing. Let’s say you’re in your Gmail, you’re logged in your Google account. You’re in your Google account and you don’t even have one set up yet.

[12:21] If you see this little Tic‑tac‑toe board over here, it’s Google apps. If you click on that, you’ll see the Google My Business icon. That’s where you set up your Google My Business map listing. You click on it, and then it’s going to open up if you already have it. If you don’t have one already, then it’s going to ask you to set it up.

[12:38] Then you’re basically going to put in your business name. It’s going to walk you through like 10 steps. It’s very simple, really self‑explanatory. Then you type in the name of your business, your phone number, your web address, your hours of operation. Then they’re going to say, “OK, submit this.” You submit it and then you’re going to wait for a postcard to come in the mail.

[12:57] When you get the postcard, basically you’re going to type in your five‑digit code. You’re going to be verified on the Internet, on Google. It’s pretty simple. It just takes a little time to get that postcard.

[13:08] You could see once you get in here, the first thing you want to do is ‑‑ this will be your business name, this will be your address ‑‑ go right here to the info tab. The info tab is really where you put all the meat and potatoes of your business as far as your address, your service area.

[13:24] Typically, what you want to do nowadays is just put the city that you’re located in. If you put 10 cities in there or a 50 mile radius, they’re going to mess with it. Google is, because they changed that stuff around recently.

[13:37] This is what I was telling you about the hours. You can actually edit your hours. I will go ahead and put in 24 hours. If somebody calls after hours, they can leave a voicemail. At least you got that lead, at least you got that call. I wouldn’t put 8:00 to 5:00, 8:00 to 4:00, 9:00 to 5:00, unless you truly want to and you’ve already got plenty of work. That’s another story, that’s fine.

[13:59] Then your phone number would be here, and then your website URL here. Then you’re good to go. Here’s a description area right here. What I always suggest or recommend ‑‑ and if we’re doing your SEO we do this for you on your behalf ‑‑ you want to put in keywords in your description, like “Tree service in Herndon, Virginia.

“[14:18] We take care of all tree removals. We’re a family‑owned company. If you need tree trimming, or stump removal, or anything like that.” Those are all keywords people would search. If it’s in your description area here, it helps tell Google what your listing’s about.

[14:32] Another place you can put some good keywords is right here in services. You can click on that, expand it, and you could put “tree service” as one of your services, “tree removal” as one of your services, “land clearing” as one of your services, “tree trimming” as one of your services, “tree pruning.” You can put a lot of different things in there.

[14:50] Once you get done with that, you’re going to want to go to the photos area. You’re going to want to make sure you put all of your photos in there. You want to put the logo, and then you’re going to want to put at least 10 to 12 photos to start.

[15:06] I would get in the habit of every quarter, every six months, uploading another 5 to 10 personal photos. If you think about it, if you put 10 in there to begin, with then another 5 to 10 every three to six months, you’re going to end up in a couple of years having 30 or 40 photos.

[15:17] That’s going to really outdo almost everybody else on the Internet. Most people set it up and that’s it. They don’t even mess with it. If you do more than everybody else consistently, your map listing is going to stand a lot better chance of ranking.

[15:28] There’s a lot of different things. I want to show you that. For users right here, you can actually go in here and add somebody else. For example, if you were doing your SEO, you would just come in here and hit the plus sign, type in my email or my team member, account manager’s email and then you would hit Submit.

[15:48] We’ll get the request, we’ll confirm and then we can actually manage your list. It really helps. Anyway, I hope that helps. I just wanted to share with you what that would look like inside Google. You want to claim it and optimize it, and this slide goes over what we just saw.

[16:03] There’s also some really good key insights. If you look at the Insights tab right here, inside there you can see how many searches were done, how many clicks you got, how many phone calls you got over a certain time period, maybe the last two weeks or the last 30 days, the last 90 days.

[16:21] It’s really helpful for you to know the visibility of your online listing. It’s fun to look at, to be honest with you, to see what that looks like. [laughs] There’s a lot of valuable insights in here.

[16:30] This is going to be another one where you can see. If you go to the insights, you’re going to see how many times your listing was seen on an actual Google search, and then, how many times it was seen on Google Maps search. Some people just go to the Google Maps and do an individual search there.

[16:48] You can see the actions customers take, like how many times they visited your website, requested directions to your office, or called you, which is valuable. It’s good to know that kind of stuff.

[17:00] The Google My Business best practices, we went over this a little bit, taking a look at everything a minute ago. Basically, you want to update your photos and add them on a consistent basis. Once you get set up and you optimized it, add photos as often as you can.

[17:17] That may be once every three months, or maybe once every six months. If you’ve got us on your team, we’re going to help you with that, and you don’t have to really worry about it.

[17:26] Also, leverage Google Post by posting at least once every 90 days. There’s now a little section here where you can actually post. You can post a picture like, “Hey, I just did this tree job,” with a picture and then, “Call us for a quote,” or something like that. It keeps your listing active and Google knows you’re trying. They tend to help and push listings up for people that are trying.

[17:47] Another thing that’s important, too, is that if you get reviews, and inevitably, guys, you’re going to get a bad review once every blue moon. You may do everything right but it’s somebody that’s whatever, they’re having a bad day. They wanted to give someone a bad review. They chose you this time.

[18:03] You try to communicate with your customers and make sure you don’t get any bad reviews. If you do get them, make sure you go respond to them and respond to them professionally. Give them your take on the story. Say, “Hey, if there’s anything we could do to make this right, we will.” A lot of times people will take it down.

[18:19] If you ask them to take it down, they’ll take it down if you go help them out and make it right. Even if they leave you a 5‑star review it’s good to go in there and just respond and say, “Hey, look. Thank you so much for your business. We appreciate you taking the time out of your day to give us a review.”

[18:31] All this activity on your listing is going to help push it up as well. Answer questions that get posted.

[18:37] I think there’s a place now in pretty much every niche. I know in tree service you can ask a question on. You can type in a question. If you’re somebody doing a search for tree service, you can type a question on somebody’s listing. “Hey, do you guys give free estimates?” That could be a question somebody may ask.

[18:52] Then you could respond to those questions, but you have to monitor it. Sometimes it can be out of sight, out of mind. You might not see it once in a while.

[19:01] Number two is going to be build citations. Number one was just optimize your listing, do all the things we just suggested.

[19:08] Number two, build citations, which are those directory listings all across the Internet. There’s a few of these really good data aggregators that you could use yourself if it’s something that you want to tackle. It’s mainly just tech ‑‑ tedious, manual processing of these directory listings is kind of the major drawback of it ‑‑ but it really helps your SEO.

[19:31] We have a service that we use that we just basically knock that out for you. You don’t have to worry about that. You want a lot of citations across the web. Like I was talking about before. Your Angie’s List, your EDD profile, your Facebook account, Superpages, Hotfrog, Manta.

[19:46] There’s hundreds of these things. I couldn’t possibly say them all or remember them all. When you get listed in all of those, it basically tells Google you’re an authoritated local business. We see your name, address, phone number everywhere on the Internet. It’s all accurate. It’s all consistent. We’re going to push your map listing up to the top.

[20:02] That’s really who gets to the top of the map listings. Eliminate duplicate incorrect business information. If you do have some old listings out there, there’s a few of these aggregators that can help get those cleaned up. BrightLocal and Yext.

[20:15] If you go to BrightLocal ‑‑ use the Google search for BrightLocal ‑‑ if you can get an account with them as a monthly package account. We have an agency account, but if you get your own BrightLocal account, you could go in there and they can actually clean up your directory listings.

[20:28] Let’s say you’ve moved addresses a couple of times. You got 100 directory listings, and 30 of them are at this address, 30 of them are at that address. It’s going to be really difficult for your map listing to ever rank with this inconsistency across the Internet.

[20:39] These are another picture of some of these directory listings right here, but pay attention to those aggregators because they really do help you streamline the process a little bit. There’s Factual, Axiom, Infogroup, and Neustar.

[20:53] All of these will submit your information to a lot of different directories. Again, it’s something that we can help you with as well. If you’re looking to do this on your own, the best tools here, kind of what we were just discussing, we think these are the best tools based on using all of them across the Internet over the years.

[21:10] BrightLocal is a very user‑friendly one. They’re reasonable. We actually cleaned out with their services, but they’ll tell you…You can actually go to BrightLocal or this other one called Whitespark, and you can type in your business name, address, phone number, and a few other data points, and they’ll actually tell you how many directory listings you have on the Internet.

[21:33] They’ll scrape and crawl the Internet for all your directory listings and they’ll actually highlight in red which ones are inconsistent and incorrect. You know, from there, who to contact to fix these things, but getting in touch with some of those directories is difficult if you’re not with one of the aggregators from this slide right here.

[21:51] It can be tough to fix all those, especially from 5 years ago, 10 years ago type thing. These are all really good citation providers.

[22:01] Citations best practice is manually claiming and optimizing Google My Business, so you want to make sure you get your Google My Business correct. Then use a tool like Yext or BrightLocal for the API to fit you into top citations. That’s going to really, really help build your authority on the Internet.

[22:20] Get listed in major data aggregators, like what we showed you in the previous slides. You can leverage tools like BrightLocal or Whitespark to find good tree service listing opportunities.

[22:31] We have a huge list of those. It’s too comprehensive to post here but a lot of those are…any niche can post in those directories, but there’s a few of those that are tree service specific that really give you that boost with SEO.

[22:46] Lots of real reviews, number three. Number, three the third spoke on the wheel for getting your map listing totally ranked and dominant, is to get a lot of positive reviews. If you just solicit your clients after every job or just ask them. Say, “Hey, would it be OK if we sent you a quick review request? It really helps our business and our online reputation.”

[23:07] If we do a good job with people they’re not going to care. They’re going to welcome it so you send it to them. We’ve got a tool. You just type in their name, email, and phone number, and hit Request Feedback, and boom, it goes right to them.

[23:17] Or we can provide the link that you can put on your smartphone and just text it to your client after each job. It’s really simple and it gets you a lot of Google reviews. Half the people will go ahead and do it for you.

[23:29] If you think about it, if you do…It doesn’t even matter, let’s just throw out a number of 30 jobs a month. Let’s say you did 30 jobs a month, which is pretty low if you’re a larger tree company, but if you do 30 jobs a month and 15 people leave you a review, that’s pretty powerful.

[23:43] After a year, you’ve got over a hundred reviews. Here’s how. Somebody leaves a review that says, “Excellent experience working with X‑Y‑Z Tree Service. Provided a scheduled date, very busy time of the year for tree work. When an earlier date opened up, they confirmed a new date and they came earlier; were able to come out and finish the work.”

[23:59] The owner responded, “Thank you so much. You were a pleasure to work with.” That’s best practice. It helps if you respond to these online reviews. It really does. You can just see it as a pattern here after every review.

[24:11] They log in maybe once a week, maybe once every couple of weeks, once a month, perhaps, and respond to all these reviews, and it helps with your SEO. It does help it rank a lot better.

[24:23] The strategy for driving consistent reviews is leverage tools to request a review after every service call. After every job that you guys do, get the invoice. Customer’s paying or signing. Go ahead and just ask them, go and plant that seed. “Hey, would you be OK if we went ahead and send you a review request?” That really, really helps and it really adds up.

[24:45] The old saying is that “You don’t eat a whale whole, but you eat in small bites.” Anything’s possible if you did small bites, small chunks. As long as you’re doing this day in and day out, week in and week out, over the course of six months, you may have 20 new five‑star reviews, or a year you may have 50 new five‑star reviews, or even 100 if you do a lot of [indecipherable] .

[25:04] You can leave a printed review card with the link to your review listing on there, which we can help you with. Train your crews to plant the seed and deliver a world‑class experience each time so that they want to go give you a review in the first place.

[25:16] Make a call after the service to walk them through the review process. You could send them their review request and then simply call.

[25:22] If you have an office staff, have the office staff call and just say, “Hey, I just want to make sure you’ve got the review request. If there’s anything we could have done better, we would really appreciate a review though on the Internet. Really helps our business. Thank you so much.”

[25:34] Build those reviews and recognition into your company culture. Just say, “Hey, look, John and Stan and whoever else,” or your crew members, your field members, whoever gets in the best reviews, maybe you reward them once a month with a gift card or something like that.

[25:50] The best tools for review automation are going to be…There’s NearbyNow. There’s several of them. All of them will do the trick and get you the reviews that you want, but you got NearbyNow. You got BirdEye, ServiceTitan, ReviewBuzz, Customer Lobby.

[26:07] Here at Tree Service Digital, we’ve got our own review tool that helps you get Google reviews week, after week, after week, and it’s really, really simple. It follows up with the customer. Once you send that request, it’ll follow up with them for three straight days on a text message and an email.

[26:23] If they go ahead and leave their review, then it’ll leave them alone. It knows. The system knows that they’ve left the review, and so that it stops sending a follow‑up. It’s just important that you automate this process and make it as easy as possible for you, the people in your office, and the crew members out in the field, so that it actually gets done.

[26:41] Too many steps or too cumbersome and they’re just not going to do it. We make it simple to get these. It’s very important for your Google listing.

[26:51] The last thing for your Google‑listing to get just totally ranked up there at the top of the 3‑Pack is going to be your on‑page optimization of your website. I wanted to show you here. Let’s say this is your website. This is the footer of your website. You want to have your business name just like it shows in the Google listing.

[27:12] You want to have your address exactly as it reads inside your Google listing. Your phone number, exactly like it reads inside your Google listing, and have that in the footer of your website because Google crawls and sees everything. Everything that’s on the Internet, Google sees it and it’s visible to Google.

[27:28] You want to make sure you have all of that stuff and it adds up to getting listed in the maps pretty easily. It takes some time sometimes if you’re way down and brand new on the Internet, but all these things added up, really help.

[27:41] By having that in the footer, it helps solidify that you’re supposed to rank for tree service, Atlanta or tree removal, Atlanta, Georgia. Those types of keywords. That stuff’s going to help you get a ton of phone calls.

[27:55] We’ve seen where people go from ‑‑ I mentioned this before ‑‑ but 10 phone calls a month on their Google listing to getting up in that 3‑Pack, getting 50 calls, 60 calls per month from your Google listing.

[28:06] If there are storms and things like that, forget about it. They’re going to get 80 calls. Your Google listening is so important. Statistics prove there’s 40 to 50 percent of all calls on the first page go to those Google maps.

[28:17] For some reason, some people do tend to trust the Google maps more than they do the ads. Then, vice versa, some people just are looking for the top search result on the page. They’ll just click those ads and call. It’s just a preference. Different people have different search behaviors.

[28:35] This is our proven formula in a bullet point for getting ranked in the 3‑Pack for your tree service business. It’s the citations and all the directory listings be completely accurate and consistent across all these different directories.

[28:50] Number two is getting all those reviews. Just keep piling up review after review. You can’t get enough of these guys. If you have 1.000 reviews, that’s still…I mean, you can keep going as long as you want because somebody is probably always on your tail trying to get more as well.

[29:04] Just keep going with the reviews. You never can really hurt with reviews because inevitably ‑‑ like we were talking about before ‑‑ somebody is going to give you a bad review because they’re having a bad day or something. Or maybe your crew member was having a bad day and maybe said some things they shouldn’t have, so somebody is going to leave a crappy review.

[29:19] Well, if you got 200 five‑star reviews, it’s not going to make that much of a difference. If you only got three reviews and you get a one‑star review with a really bad comment, that’s going to be pretty visible to people. You want to make sure you’re constantly getting these good reviews.

[29:33] Last but not least is on‑page SEO. Having the name, address, phone number listed in the footer of your website where Google can crawl that and then associate that with your Google map listing. Here’s a couple of testimonials. I have to throw these in toward the end of the slides here.

[29:49] Charles says, “Wes, Tree Service Digital are total professionals and gave us critical advice for SEO increasing our web presence. It’s [indecipherable] sales approach with level of expertise are real assets to our business. We truly appreciated it.”

[30:01] Tyler says, “Wes and his teams are top‑notch in profession. They provide outstanding website‑building and SEO services. My company is steadily growing thanks to the constant hard work that these guys continue to deliver. SEO services took about 60 to 90 days to start kicking in. However, when it did, it truly made a difference. Great team. Thanks a lot, guys, for this.”

[30:21] If you’re looking for an online marketing [indecipherable] review, we’re happy to just go over that with you, no charge. You can either call after this presentation is over, 770‑637‑3707, that 637‑3707, if you have any questions or if you want to talk about your business specifically.

[30:46] It’s probably easier to schedule a call. We can actually look at each other’s [indecipherable] , and I can show you best practices. You can do that at treeservicedigital.com/schedule. That’s treeservicedigital.com/schedule, pretty simple.

[31:03] I can actually put that in the chat if you guys want to …Let’s see here. I will put that in the chat. You guys, if you wanted to click on it and schedule, that’s perfectly fine. We’re happy to go through that with you.

[31:21] There it is. That’s the link to that. We’ll go over a couple of cool things. We’ll go over the analysis of your online visibility [indecipherable] . We’re going to look at the entire online presence you have. We’re going to build you a custom keyword list of most important search terms in your local city.

[31:34] Typically, that’s tree service city, tree removal city, tree trimmer city, stump removal city, whatever services you want to target, and a ranking report where you’re currently ranking in those cities.

[31:45] We’re going to do an analysis of your online directory listings and consistency across the web in all those directories. We’ll look at your online reviews and your reputation. We’ll look at analysis of your social presence, across your social media channels and different things like that.

[31:59] Analysis of your website conversion effectiveness and how well your website was built to convert visitors to callers. How many people that visit your website are going to actually click the phone number to call your office to schedule an estimate, or fill out the free estimate contact form when they get to your website?

[32:17] Those are super important because without those conversion elements, you might have a lot of visitors and a lot of traffic but they may not be calling. We see people go from 10 leads a month to 60 leads a month just by updating and making a new website they [indecipherable] . Those things are very important, too.

[32:32] We’ll go over all of those things with you. I think the chat box here in the way. Do you have any questions? You can pop them in the chat if you want to. Happy to answer them for a few minutes if you’d like to, if we get any questions in the chat.

[32:47] Let’s see here. No questions are too simple or anything like that. We’re here to help answer any questions that you may have about the Google Maps listings or best practices and things like that.

[33:03] We really just press and harp on this digital dominance method because a lot of people have crews, three, four, five crews across their city, and they really need these phone calls to come in.

[33:13] The Google Maps, optimizing your Google Maps listing is literally one spoke on the wheel to get your third of the calls. You’re going to get 100 calls a month for example, 150 calls a month. That’s going to generate a third of them if you rank and [indecipherable] city.

[33:26] The other ones are going to be your Google AdWords, your remarketing. If a lot of people are visiting your website and visiting your pages on Google AdWords, we want to put banner ads across the Internet to remarket to all those folks to keep further branding your name and your business for them to call you for an estimate.

[33:44] Some people are just looking round, so you want to remarket to those people. This goes over all the different spokes on the wheel to really dominate your local market on the Internet for tree service and tree removal.

[33:57] I’ll wrap this up now. If you have any questions, just let me know. We can certainly help you put together a review package and, again, you can call…

[34:10] Let’s see here. Will asks, “We have competitors who use similar business names. Does this hurt us on Google Maps?”

[34:22] Well, Will, it can. Let’s say, for example, the name of your business is Aardvark Tree Services, I’m just throwing something out there, and there is people with Aardvark Tree Care, or Aardvark Tree Removal business names listed on Google, yeah, they could get that confused, and they could do something like that.

[34:42] A lot of times, having a very unique business name to begin with is also crucial, instead of just having a city keyword, like a lot of people do. Like Atlanta Tree Service or something like that. There’s going to be people trying to knock you off and put up similar listings with things like that.

[34:56] If you have your own Aardvark Tree Service, for example, or your last name tree service, that usually eliminates some of those ones that are similar. If somebody has one that’s really, really close, I’m sure there’s actions you can take. I mean if your website ranks on page one, Will…

[35:14] If you’re going after tree service Atlanta keywords because you’re in that big market, if your website ranks on page one, your map listing will also rank in the 3‑Pack of the maps. Google sees your organic rankings on your actual website too, and that helps push up your map listings along with your reviews, your directory listings and accurate information across the Internet,

[35:38] I can see what you’re saying because I’ve seen that before, too, so hopefully that explanation helps. I don’t know if I’ve answered your question 100 per cent.

[35:45] Anybody, if you guys want to schedule anything again, you can call 770‑637‑3707 or you can just visit treeservicedigital.com/schedule.

[35:56] If you guys don’t have any other questions, I wish you guys a great weekend. I hope you have a great Saturday and Sunday, and I hope to talk to you guys soon.

[36:08] Thanks a lot.

2020-01-30T13:22:50+00:00By |Webinars|0 Comments

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